Afi founder and editor Daniel “Julius Marx” Pickett has been around toys his entire life. The first line he ever collected was the Mego’s World’s Greatest Super Heroes line in the 1970s. He has been surrounded by collectibles ever since. In 1999, he was baffled by the lack of information and news on some of his favorite toy lines he collected. Since he couldn’t find the information, he decided to sue himself, thinking that other people might be interested in the same news as well. He started writing a weekly toy industry column and an action figure for a toy news site and within a few years he tripled the site’s daily traffic with his updates, reviews and its product characteristics. He has established relationships with all the major toy makers and many sculptors, painters and mold makers. He turned his hobby into a global expertise that the industry adopted. In 2004, he teamed up with his toy buddy Jason âToyOtterâ Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted both in industry and in the mass media. Over the years, Daniel and AFi have been called upon as experts in the field. Daniel has been featured regularly on “Attack of the Show” on the G4 Network as the main contributor to their “Mint On Card” segment, and our homepage has been linked twice to the USA’s “Pop Candy” blog. Today. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official blog for Star Wars, Geekology, G4, CNet, and Toy Fare magazine, among others. He has been a consultant on toy lines, books, documentaries and television shows. But it all sounds really arrogant and âhis own hornâ – basically, Daniel loves toys and he LOVES to talk about them.