Disney CEO Bob Chapek got some buzz on Twitter today, thanks to some recent comments he made about the animation. Chapek has served as CEO since Bob Iger retired in February 2020.

In his interview with The Wall Street Journal, Chapek claimed that when parents put their children to bed after watching animation, they probably won’t watch another animation project on their own. Chapek essentially expressed his belief here that animation is only for kids, despite Disney’s recent attempts to break into the anime market, which lives off the adult demographic.

Follow along as this article fully breaks down this latest news from the Disney CEO, as well as fan reactions to these claims.


Disney CEO’s claims about adults and animation spark outrage on Twitter

Chapek’s comments and fan reaction

The 🤡CEO of Disney explains how strictly animation is for children: “I always say that when [parents] put their children to bed at night after watching [an animated film], they’re probably not going to branch into another animated film. They want something for themselves.” https://t.co/DOH4jYvRM4

Chapek’s comments unsurprisingly sparked outrage among Twitter users who call themselves anime fans. While many discuss anime films and series specifically, there are western series that are also discussed, such as family guy, rick and mortyand Invincible.

Many fans are critical of Chapek’s comments, primarily due to his position as CEO of the Walt Disney Company. Known for his loyal fanbase of all age groups, many have pointed out how blunt Chapek’s comments seem to be against the products Disney offers.

Guillermo del Toro’s counter-argument:[A]Animation is not a genre for children; it is a medium. Animation is a movie. Animation is an art. And it can tell beautiful, intricate stories that seem handcrafted by humans for humans. »https://t.co/zacGiizV2L

It’s certainly an interesting comment to make, especially in light of Disney’s recent acquisition of anime titles like Bleach: TYBW and The Tatami Galaxy. These titles likely cost Disney a significant amount of money to acquire the broadcast rights, especially Bleachmaking Chapek’s comments all the more puzzling.

Fans are most certainly confused by these comments, while expressing their anger and disbelief that the CEO of Disney could say such a thing. It’s no surprise, with Chapek’s comments meant to be divisive given the company he represents and the products they are known for.

@cartoonbrew Ohhh….that’s not a very smart thing to say. I can’t wait for this to go viral. But he’s right, because Disney pushed the medium of animation as an art form. Disney has played it safe for almost 100 years.

@cartoonbrew It’s just sad that he shouldn’t even be the CEO of Disney I’m sure if Walt was still around he wouldn’t let the company fall into his hands

@cartoonbrew Wow. I feel like if you’re going to be the CEO of a major studio known for producing animation, you should be required to take a course in animation history. Learn to respect what you are trying to be a part of…

Fans also criticize Chapek for his lack of knowledge about the history of the medium, of which his company’s namesake is an integral part. The whole situation unfortunately seems to have left a bad taste in the mouths of animation fans regarding Disney’s apparent approach and opinions on the medium.

While it remains to be seen whether these comments will affect the company in the long run, it’s clear people are upset with Chapek’s comments. At least for the immediate future, the Disney CEO may face some fan issues over his comment.


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Edited by Abhipsa Choudhury

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