The IP “Edo x Idol” focuses on the idols in the world “Neo Edo”


Animation Toei started airing the anime “pilot film” for its new IP Sharedol Monday. Animation ToeiThe new intellectual property research team of PEROs (Prototyping and Experimental Research in Oizumi Studio) and the young producers of Sotsu produced the pilot project together.


The video features the song “SHA ☆ LA ☆ LA ☆ Sharakuse !!!” by the group Read :.

Atsutoshi Umezawa of Animation Toei and Hideyuki Namba of Sotsu are credited for planning, while Shintaro Fukase of Animation Toei and Takayuki Funahashi of Sotsu are credited as chief producers. Kôki Higurashi of Sotsu is credited as a producer.

Yoshihiro Kanno (Sword Art Online: Alicization – War of Underworld animation action director) directed the pilot film at Animation Toei and Dangun Pictures. Minami yoshida drew the character designs and was also the animation director. Kenji matsumoto is credited for artistic design and backgrounds. Setsu Nagata is credited for color design, color coordinator and inspection. Ryotaro Nakano is credited for composition, with Nobuhiro Maki as editor.

Companies describe the IP with the theme “Edo x Idol”. Sharedol is a work that combines two ideas selected from 15 proposed concepts. The story is set in the Kansei era, Edo era in Japan, and the Kansei reforms of Matsudaira Sadanobu restricted entertainment for the people. A group of girls with their own worries have thoughts that “pop off like idols.” These Edo period girls wear idol costumes in a “Neo Edo” world that combines cultures from the modern Kansei and Reiwa eras.

The official Twitter of the project Account will reveal more details about the world and characters in the future. The staff will also consider fan reaction as they move forward.

The project is being developed with the following elements in mind: changes in media and distribution broadcast via the Internet, the need for human resource development for young producers who will lead the next generation, and the need for small starts and co-created with fans in original IP.

Toei released their full five-minute animated short URVAN to Youtube in February. Animation Toei‘s PEROs produced the film. The short was originally scheduled to debut in late January, but was delayed due to COVID-19.

URVAN won the silver award in the Technological Innovation category at the inaugural Kyoto Animonozukuri Awards in September.

Source: Email correspondence




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