Setting the stage for next month’s Licensing Expo 2022, anime pioneer and industry-leading studio Toei Animation Incorporated with the American agent Crunchyroll published the last dragonball franchise license report. This annual report provides a comprehensive overview of the success of their collective Dragon Ball licensing efforts, details both new licensing agreements and license renewals, and highlights major licensee partnerships in certain product categories.

Over the past 14 months, Toei Animation and Crunchyroll have signed a record total of 37 licensing agreements, including 18 new licenses and 19 license renewals. The 18 new deals will result in an exciting variety of merchandise for fans of the ‘Dragon Ball’, ‘Dragon Ball Z’ and ‘Dragon Ball Super’ series as well as, for the very first time, ‘Dragon Ball Super: Super Hero, the new feature film slated for release this summer. New branded merchandise includes apparel from Bioworld, Hypland and NTD, statues and games from Oniri Creations and Mattel, plush from Youtooz, housewares from Just Funky, stationery from Trends International and Insight Editions , plus giveaways and novelties from Monogram International and Hallmark. The 19 license renewals include agreement extensions for “Dragon Ball”, “Dragon Ball Z”, Dragon Ball GT” and “Dragon Ball Super” with a long list of current licensees including Party City, FIGPIN Collect Awesome , Boston America, Uncanny Brands, Bioworld and Trends International.

Clothing and accessories were once again the franchise’s main categories. As demand for mass-market apparel continues to be strong, streetwear has now become the hottest consumer apparel segment – a trend that began in 2018 with the hit “Primitive X Dragon Ball Z” collection. from Primitive Skateboarding and the second following collection “Primitive X Dragon Ball”. Super” in early 2021. Closing out 2021, in December, DJ Steve Aoki’s lifestyle brand Dim Mak followed suit with “Dim Mak X Dragon Ball Z,” a limited-edition streetwear collection that included t- shirts, hoodies, bomber jackets, hats. and tote bags. (image link) And now LA-based streetwear brand Hypland is joining that list with a groundbreaking collection featuring ‘Dragon Ball’, ‘Dragon Ball Z’ and ‘Dragon Ball Super: Super Hero’ and featuring a mix of apparel and merchandise including t-shirts, hoodies, outerwear, skateboards, tapestries and bags. Beyond apparel, in late 2021 FILA launched “Dragon Ball Super X FILA”, a limited shoe collection featuring seven character-inspired styles – a first for the “Dragon Ball Super” series and only the second shoe collection from the Dragon Ball franchise. (image link) With these licensees and others like Bioworld and NTD Apparel, fashion has really taken center stage for Dragon Ball franchise licensing in 2021.

Created by Akira Toriyama and produced by Toei Animation, the Dragon Ball anime franchise is based on the manga “Dragon Ball” launched in 1984 and includes four television series (“Dragon Ball”, “Dragon Ball Z”, “Dragon Ball GT” and “Dragon Ball Super”), 21 feature films (including the upcoming “Dragon Ball Super: Super Hero”), home videos, video games and, with deals detailed below) an ever-expanding catalog of licensed merchandise ranging from clothing, accessories, toys, novelties, furniture, housewares and more.

Now 37 years after the launch of the original manga, Dragon Ball has become an iconic brand with mainstream appeal. Over the past few years, Dragon Ball brand awareness and consumer demand have only intensified following major franchise initiatives like Macy’s Thanksgiving Parade. And most recently, in March, the Dragon Ball franchise series “Dragon Ball”, “Dragon Ball Z”, and “Dragon Ball GT” became available for the first time on Crunchyroll’s streaming service.

Dragon Ball is a one-of-a-kind pop culture phenomenon that spans multiple generations of fans – from current Gen Z to post-Boomer Gen X.

The list of new Dragon Ball licensing agreements includes:

Bioworld: Global licensed apparel and accessories manufacturer for the collection of fashion apparel and accessories based on “Dragon Ball Super: Super Hero”, including t-shirts, cut and sew tops, bottoms, leggings , sleepwear, vests, jackets, joggers, headwear, bags and accessories.

Sun Mak: DJ Steve Aoki’s lifestyle brand for a limited-edition apparel collection based on “Dragon Ball Z” including t-shirts, long-sleeve t-shirts, hoodies, sweatpants, fleece bottoms, crew neck sweatshirts, jeans, bomber jackets, hats and tote Bags.

FILA: Global apparel and footwear manufacturer for a limited edition footwear collection based on “Dragon Ball Super”.

Hallmarked ornaments: Leading souvenir ornament maker for ornament collection based on “Dragon Ball Z”.

Hypland: Leading manufacturer of streetwear fashion and accessories for three collections of clothing and merchandise based on “Dragon Ball”, “Dragon Ball Z” and “Dragon Ball Super: Super Hero”, including t-shirts, shirts, sweatshirts, hoodies, outerwear, pants, shorts, bags, headgear, mats, blankets, skateboards, inflatables and keychains.

Insight Editions: Best-selling publisher of books and unique licensed products for a collection of merchandise based on “Dragon Ball Z”, including advent calendars, notebooks, journals, note cards, stationery and stationery sets.

Just awesome: Leading manufacturer of licensed and private label products for a collection of drinkware and housewares based on “Dragon Ball Super: Super Hero”.

Mattel: World leader in toys and entertainment for a special edition of the UNO® game based on “Dragon Ball Z”.

International Monogram: Leading manufacturer of licensed gift items, toys, antique collectibles, and memorabilia for a collection of “Dragon Ball Super”-based merchandise, including figure banks, 3D foam keychains, bag clips and magnets, pewter and novelty keyrings, lanyards and enamel pins.

MTN Clothing: Canadian retail apparel manufacturer for “Dragon Ball Z” based apparel collection including dresses, swimwear, sleepwear, underwear, activewear, outerwear and masks .

Oniri Creations: French designer and manufacturer of collectible statues for two collections of 1/4 scale resin statues based on “Dragon Ball Z” and “Dragon Ball”.

RhinoShield: Manufacturer of ultra-impact protective accessories for two collections of consumer electronic enclosures based on “Dragon Ball Super” and “Dragon Ball Z”.

Surreal entertainment: First manufacturer of fan-driven licensed products for a collection of PAL-O pillows and candy based on “Dragon Ball Z”.

International trends: Leading supplier of licensed posters, calendars, stickers and social stationery products for a collection of merchandise based on “Dragon Ball Super: Super Hero”, including posters, calendars, bookmarks, mobile wallets , writing instruments and decals

Youtooz: Manufacturer of high quality collectibles for a collection of plush figures based on “Dragon Ball Z”.

YHB Biotech: Taiwanese beverage manufacturer for a collection of sodas based on “Dragon Ball Super”.