Just a week away from this month Licensing Fair 2022legendary studio and anime industry leader Toei-Animation released the first-ever licensing report for its A piece franchise. This new report provides an annual summary of license earnings for A piece, the 22-year-old hit anime franchise from Toei Animation, and details new licensing deals and license renewals, as well as major collaborations across major merchandise categories. Over the past 16 months, Toei Animation has amassed over 20 deals through its A piece licensing efforts – including new license agreements and license renewals.
“We are delighted to release this first-ever report to A piece – a franchise that has been entertaining fans around the world for over two decades and still going,” said Lisa Yamatoya, Global Marketing Director for Toei Animation. “The 1000th episode of last year’s television series was a historic milestone for A piece and capped off a year of major licensing wins for the franchise. This momentum has continued into 2022 – thanks in part to the upcoming theatrical release of One Piece Movie Red Later this year.”
New A piece the licensing deals will bring fans a wide range of new merchandise, including apparel from Dim Mak, GCDS and Original Stitch, statues and collectibles from Oniri Creations, Jimei Palace Studio and Mighty Jaxx, sporting goods from VICTOR, gifts and novelties from Monogram International, and a new video game from Bandai Namco Entertainment. License renewals provide for agreement extensions for A piece licensees, including clothing from Ripple Junction, collectibles from Funko, and more.
Several of these new agreements entail significant A piece noteworthy collaborations. Clothing and accessories are the two main categories for the Toei Animation franchise collaborations and A piece is no exception. Last year, Toei Animation gave fans five exciting A piece capsule collections from clothing licensees BAIT, Atsuko by Bioworld, The Hundreds and Original as well as accessories licensee Seiko Watch. This year, for starters, fans can expect not only new A piece clothing collections from Dim Mak, GCDS and Atsuko by Bioworld but also A piece collectibles and sporting goods from Mighty Jaxx and VICTOR, respectively. And beyond that, there are several yet-to-be-revealed apparel collection drops already in the works for late 2022 and 2023.
Produced by Toei Animation and based on the best-selling manga title of all time by creator Eiichiro Oda, the iconic television series A piece debuted on Japanese television in October 1999 and features pirate Monkey D. Luffy and his Straw Hat crew on their epic quest to find “One Piece”, the legendary treasure of the former Pirate King, Gol D Roger. Today, more than 22 years later, the A piece The franchise comprises 15 feature films (including the upcoming One Piece Movie Red), home videos, video games, home videos and an ever-growing catalog of licensed products including accessories, toys, games, novelties, furniture, housewares, apparel and more.
Last week, Toei Animation announced plans for “One Piece Movie Red presents Steve Aoki” on July 2 in Los Angeles at Anime Expo 2022, the largest anime convention in North America. This one-night, special event featuring two-time Grammy-nominated artist Steve Aoki celebrates the upcoming release of One Piece Movie Redthe 15th film in the worldwide hit anime franchise A piece. The film will have its world premiere on August 6 in Japan.
The list of new agreements and license renewals includes:
Bandai Namco Entertainment: Leading video game publisher and developer for the new RPG title ONE PIECE ODYSSEY available on game consoles and PC.
Bioworld: Global manufacturer of a collection of Atsuko branded fashion apparel and accessories including t-shirts, accessories, etc.
Boba Bear: Los Angeles-based beverage and boba chain Boba Bear and Bearology for a collection of branded mugs, mason jars, and other items for One Piece menu items.
Sun Mak: DJ Steve Aoki’s lifestyle label for a collection of limited-edition merchandise including hoodies, t-shirts, accessories and skateboard decks.
Funco: Pop culture’s leading lifestyle brand for a collection of Pop! vinyl figures based on fan-favorite characters from the franchise.
GCDS: Italian cultural clothing manufacturer for a collection of clothing and fashion accessories including crew neck sweaters, t-shirts, hoodies, pants, socks and headwear.
Jimei Palace Studio: Designer and manufacturer of collectible statues for a series of limited edition resin statues.
Powerful Jaxx: Singaporean designer and manufacturer of collectables and lifestyle products for a collection of vinyl figures.
International Monogram: Leading manufacturer of licensed giftware, toys, antique collectibles and memorabilia for a collection of merchandise including key rings and 3D foam magnets.
Oniri Creations: French designer and manufacturer of collectible statues for a series of resin statues in 1/4, 1/6 and 1/10 scale.
· Original: Manufacturer of Original Stitch branded clothing and accessories made in Japan for a collection of personalized shirts, masks and bandanas.
Ripple Junction: Leading manufacturer of a collection of fashion apparel and accessories including t-shirts, long sleeves, hoodies, sweatpants, socks, beanies, bags and enamel pins.
VICTOR: The world’s leading brand in the badminton industry offering the most technologically advanced badminton rackets, shoes, apparel and badminton-specific accessories available in 60 countries across five continents for a collection of badminton sport.