Todd McFarlane loves his records. Spawn Number 301 took him to the Guinness Book of World Records for “Oldest Creator-Owned Superhero Comic Series.” The universe of Spawn # 1 was the most ordered Image Comics title in 25 years. It is up to King Spawn # 1 with first print orders of 497,000. What I worked with Todd on Skype this week was the best-selling monthly non-returnable English comic since then. Action comics # 1000, Detective Comics # 1000, Champions # 1, The Incredible Spider-Man # 800, or 2014 The Incredible Spider-Man # 1 relaunch to get those kinds of numbers from non-Loot Crated monthly non-returnable comics, and for books with no exclusive retailer covers available, it’s a throwback to the early days of Image Comics, the death of Superman and Knightfall in DC, and the launch of books like Punisher War Zone when such numbers were achievable. King Spawn, it seems, is nostalgic in more ways than one.
Good with Gunslinger Spawn hitting FOC this weekend, he’s aiming for another record. For “the most sales for a new character. The keyword being New character, and I define the new character as someone who’s never had a title before… Superman, Batman and Spider-Man, now even Spawn, it can go back to the early days of when Image was releasing books uh when you know we’d just take somebody from Extreme Studios or Wildstorm and put out a book and sell, you know, three to five hundred thousand copies. Who is the best-selling new character that Marvel and DC have created? “
There is more qualification for this record. We are talking about the English speaking market. BRZRKR # 1 launched with 650,000 from Boom Studios, and Cat-Child Scholastic launched # 1 with 350,000 sales earlier this year. But one is a limited series, the other is a series of graphic novels. But what else could dispute Gunslinger Spawn for some time? What about the ongoing sales of new monthly character comics?
In addition to those original babydolls launched by Image in 1992, 1993 had launches for Maxx, Deathblow, Stormwatch, Cable, X-Men 2099, Spider-Man 2099, Tribe, Pitt, 1963, Wildstar, Union, and Plasma get those big numbers. 1994 at the launch of Code name: Strykeforce, Gen X, Gen 13, Wetworks, and Beavis and Butthead. 1996 launched DV8, 1998 had Breaststroke and 1999 had Grave robber # 1 of Top Cow. The 2000s had Dark Tower and Buffy the vampire slayer obtain these figures in 2007. Black orphan launched in 2015 with half a million, courtesy of Loot Crate as did Bravest Warriors: Tales Of Holo John. I thought I might have had Todd with Rocket raccoon launched with over 300,000 in 2014, but no, it was Rocket’s second series. Even with dark Vador which launched its first series in 2015 at around 350,000, but there had already been a Darth Vader miniseries at Dark Horse. But it was Spider-Gwen # 1 which was also launched in 2015 with around 300,000 orders. Maybe this is the comic for Gunslinger Spawn # 1 trying to beat.
So what sales does he expect? “I always imagined that somewhere between The universe of Spawn and King Spawn, right, and this beach got really big because of what happened with King Spawn. Somewhere between two hundred and five hundred thousand, it could reach as high as 400,000 maybe. i don’t expect it to King Spawn numbers… we are getting orders for some of our picture books in their fourth, fifth prints which are 30-40,000. I think the fifth printing of Stray dogs is over 30,000, the seventh or sixth impression of Department of Truth # 1 number one was like 40,000 but we also see what happens historically is that then they cut too much for number two which is fair they don’t have data so they have to do it, plus they know people will go for the second and third impressions. “
“My goal for any of these books is if you can create a sales floor of around 50,000. This, to me, is a far best-selling independent book, it’s a good book, and so on. is a good life and it is a sales relevant book for the entire industry. Unknown country, Stray dogs, and Department of Truth that there is the drop to problem two, then they all went up, not to problem number one but they went up. The pressure is on anyone to keep a quality book and maintain it because they are going to start ordering it as a monthly book and if I can’t maintain it monthly then they will act on it. “
GUNSLINGER SPAWN # 1 CVR ONE CABIN
(F) Todd McFarlane, Ales Kot (A) Philip Tan, Kevin Keane (A / CA) Brett Booth
Introducing the launch of the second new monthly title from the SPAWN UNIVERSE, with one of the most popular characters from all SPAWN mythology! This book contains three
distinct GUNSLINGER stories, each one taking a look at its journey through time – from the wild Old West to the 21st century. Will his 200-year past come back to haunt him as he navigates the strange world of 2021? Get ready for the past and present to collide in this new on-going title! In stores: October 06, 2021 MSRP: $ 5.99